Print-related News

Find the most recent and up-to-date information about the Print Movement as well as interesting articles to help in the print sales process. Have a story you would like to submit? Let us know!

4 Reasons To Be Proud Of Being A Professional Print Artist


The phone call that our studio had been dreading during our transition from film to digital photography finally came one day, and it just so happened, I was the one who answered the phone. The woman asked, “Can I buy digital files instead of prints if I come to you?”

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There's a distinct difference between the photographer who conducts live, in-person sales (IPS) and the photographer who hosts photos online or provides the customer with a CD of images. Thriving in the photography profession takes much more than IPS, but it's a great place to start if you want to run a profitable business.

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You Won’t Believe Who’s Printing These Photographs…


Rocky Mountain Adventures in Fort Collins, CO, is using a rather analog system to develop rafter’s photographs: homing pigeons!

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The Formula For Portrait Sales Success


Behind every successful business is an effective system. After more than 35 years, Hudson's Portrait Design has established proven techniques for not only achieving sales, but also building strong relationships for repeated bookings. Now, the father-son duo Bruce and Josh Hudson share the blueprint to that successful system in a few easy steps.

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Photographers Discuss the Value of Print Art


As photographers, we don't always have the confidence to be a print-art warrior or fully market ourselves as Print Artists. Today, print is a necessity, not only to create a valuable experience for your client but also to increase your bottom line!

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Get Prepared for the Holidays: Tips for Laying Out and Printing Greeting Cards


Whether you're creating cards for clients or your own photography business, this article from Tony Corbell is packed with advice to help you out. You'll learn some things to consider when laying your cards out in Photoshop, how to pick the proper sized card and advice for picking the card stock. If you're creating holiday greeting cards, be sure to take a look!

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Print Is It


Consumers want your digital files. But they also find great value and meaning in printed portraits, and that creates business opportunities for you. Learn how three different studios are cashing--and creating loyal clients--by selling photographic prints.

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Show Your Clients the Value of Print Art


Selling wall art and prints can seem like an impossible task when all customers want to talk about are digital photos, but all it takes is educating them.

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7 Tips for Prepping and Printing High-Quality Photos


Okay, so we’ve been beating you over the head with it… when you sell your photography services, also include PRINTED PHOTOGRAPHY PRODUCTS!

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New Print Blog for Professional Photographers and Print Artists


What’s the next best thing to printing images? Selling those images, of course! But after that? Writing about printing images! 

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Quick Quiz… How Can You Help Clients See The Value In Professional Photography Services?


Did you know that as a PPA member, you have access to tons of free sales and marketing resources to help advance your growing business? Through PPA, photographers like you are equipped with various tools that help clients see the value of hiring a professional photographer. In order to help your clients value the difference a PPA photographer can make, PPA's developed some fun quizzes…

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7 Tips for Prepping and Printing High-Quality Photos


Okay, so we’ve been beating you over the head with it…when you sell your photography services, also include PRINTED PHOTOGRAPHY PRODUCTS!

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Print Isn’t Dead, It’s Just Evolving


When one of the “fathers of the internet” is worried, you know things might be a little sideways. Google's chief internet evangelist, Vince Cerf, told BBC, “You and I are experiencing things like this. Old formats of documents that we've created or presentations may not be readable by the latest version of the software because backwards compatibility is not always guaranteed.”

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Think You Can’t Sell Printed Photography? Read These Tips from and think again.


If your studio only sells digital products, it can be far more difficult to run a financially-sustainable business than studios that also sell printed products. There is no denying it: prints lead to profits, and for that reason alone all professional photographers should look into selling prints.

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4 Reasons To Be Proud Of Being A Professional Print Artist


The phone call that our studio had been dreading during our transition from film to digital photography finally came one day, and it just so happened, I was the one who answered the phone. The woman asked, “Can I buy digital files instead of prints if I come to you?”

Read more

7 Ways to Justify Your Pricing


Having to justify your prices to clients is always nerve wracking, but why should it be? You work tirelessly to ensure quality service and you already know your worth, so don't be afraid to help others see the value in what you do as well! Yes, it's unfortunate that you should have to justify yourself in the first place, but when the inevitable conversation comes up, remind clients of these very valid reasons for your pricing st…

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10 Tips for Selling Photography In-Person


Incorporating in-person sales (IPS) into your business can boost your sales significantly. It’s a great opportunity to show your clients the care you take in presenting your products, and how important it is to you to create quality work that will make them happy. This article gives you 10 tips on closing your face-to face sales!

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How to Get More Photography Clients with Marketing SEO


If you've read our previous article Marketing 101 for Photographers, you may have a general idea of SEO (Search Engine Optimization). Now, let's break it down to exactly how it works, and what you can do to optimize your websites for search engines… and ultimately get more clients from improved search results. Top Level Search Engine Marketing Factors You probably know of some widely used search engines like,…

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5 Products That Can Earn You More Money


We've all heard that printing is more profitable than handing over digital files. We've all seen photographers with great galleries of printed photos. We all know the benefits our clients receive with tangible products. So, “where do I start?” you might ask. We've found five products that you and your clients will love. Prints: First, consider basic prints. This option is for the clients that want to spend only a little extra money…

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What is a Time Capsule without Printed Photography?


Just picture it. You're a young, excited kid. You're getting ready to dig up a time capsule that was placed underground a decade before you. You're excited to pop that bad boy open and go to town reading the letters, pulling out pictures, and toying with any other goodies you might find inside.So you get out your shovel, you move that rock, and you start to dig. You feel a hard spot in the ground and you fall to your knees and start…

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Create a Marketing Plan for Your Photography Business in These 5 Easy Steps


So far you've learned the basics of Marketing and figured out how to recognize your target audience. Now, what do you do with this information? You can't just willy-nilly start throwing ads out there or hitting social media without a plan! So, the next step is to get organized and create that plan. Just follow these easy steps, and you'll be ready to start marketing your photography business! Step 1: Situation Analysis It's as simple as, what i…

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Print Photography is an Art and an Experience


Photography is best enjoyed in Print. You know that, but do your clients? Are you struggling with exactly how to explain the process of print photography to clients? Here are a few ways you can show them why the efforts and services of this art form can't be matched.

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Give Your Photography Business the Personal Touch to Make More Money


Pump up your in-person sales and other marketing techniques to boost your photography business.Pro-level photographers seem to be popping up everywhere. It is getting to the point where any high school kid with a cool camera is creating social media pages and selling themselves as a professional portrait photographer. How do we keep our businesses head and shoulders above this? How do we attract quality clients who will keep coming back and tell ...

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10 Things You Need to Know About Photography Services Contracts: A Simple Guide for Professional Pho


If you are a professional photographer, you are a business owner, and as such you need to protect your work, and also ensure your clients are getting what they need. Here are 10 'need to know' guidelines to think about specifically for contracts between a client and a professional photographer. 1. Have One! Always Sign a Contract!The first rule of thumb for protecting your work is have a contract and have it signed. You may think that you do…

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PRINT. The Movement. Starts with You.


Printing options for professional photographers are growing. That's why it's more important than ever to learn these options from a print artist standpoint. Join the PRINT Movement, and see how you can help change your business and the industry.

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(Video) Photographers Discussion on the Value of Print Art


As photographers, we don't always have the confidence to be a print-art warrior or fully market ourselves as Print Artists. Today, print is a necessity, not only to create a valuable experience for your client but also to increase your bottom line!

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Email Marketing Options for Your Photography Business


Snail mail is dying. When it comes to marketing efforts, our world is moving towards the digital age. One very important marketing platform is email. While this should not be your only form of reaching your audience, it is a crucial part of any marketing plan.It would be nice to just send a personal email from Gmail, but you may want to look into something that says “Professional Photographer.” In this case, it's best to find an ema…

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5 Trends in Photography That Will Help Sales in 2018


Trends in photography styles, treatments, and photo editing can shift and change as fast as the wind blows. What is hot, exciting, and in demand one day might be considered out of style and dated in no time at all. Social media and high-speed internet feed the speed at which trends shift, and the fickle tastes of the public at large make keeping up with what people want to see a challenge for professional photographers. Getting a leg up on w…

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The PRINT Movement: Inspiring Photographers to Print More


As 2017 came to a close, we reflected on a year in the Print Movement. The Print Movement was the brainchild of PPA and several other companies looking to help promote print art in the “new world” (digital world). The Print Movement is designed to help bring photographers together with print industry leaders, and educate everyone on why print is so important to our world.

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Do Not Let Your Clients Miss Out on Print: The Scary Truth


In 30 or 40 years, how will you remember the most important moments of your life? It's a question that the print industry is asking during this technological age. According to a nationwide survey conducted by Professional Photographers of America (PPA), consumers are printing significantly less than the generations before them.

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You’re a Photographer - You’re Worth More


By Lisa SharerIt's happened to all of us. Probably more than once. Someone asks you what your rate is, and when they hear it, they are appalled. You start to feel a little flush. You start to think, maybe I went too high. You start to want to back into the nearest bush.We're here to tell you to kick that bush to the curb! Part of becoming a professional photographer starts with confidence. If every photographer folds, then no one gets paid. By de…

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Get a Leg Up on Photography Sales: 7 Ways for Professional Photographers to Boost their Marketing


If photography is how you make a living, as a business owner you face a whole new set of challenges. How do you get your name and business information out there? What is the best way to approach marketing for your photography business? Where are the most effective places to advertise in order to create the buzz about your business? All of these questions can be tricky to answer and can be answered a number of ways. Here are some basic ways t…

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Creating an Image That’s Fit to Print


It's not an understatement to say that digital photography has fundamentally changed our industry. Not only can we snap hundreds of images without ever having to stop to change a roll of film but we also have what seems like an infinite amount of storage.But there's just one problem with that: instead of handing a client a physical framed print or a quality album, we hand over a CD or USB flash drive and call it a day.

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5 Reasons You Should Start Advertising Your Photography Business through Facebook


As a photographer, your main job is creating images that make your clients happy. However, if you don't have clients, how can you do your main job? Check out Marketing 101 for Photographers to learn some basics. But for an easy, go-to strategy, Facebook is where it's at. Here are 5 reasons why you should start advertising on Facebook right now!1. It's Cheap and You Can Cap Your SpendingIf you don't have a high budget or a next to no…

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Watch the PRINT Movement Program from Imaging USA


People came from far and wide to San Antonio for the annual professional photographers' conference, Imaging USA 2017, to hear amazing speakers, and absorb their wisdom. Of all the educational series featured at the event, the PRINT program talks emphasize print product sales as a core component of your photography business. Now, you can get an exclusive look at the live recording of this inspiring program.

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Find a Photographer That Will Help You Look and Feel Your Best


We've all had that same thought…portraits? Maybe after I lose 10…20…30 pounds. You are your own worst critic, and it can hurt you in ways that you're not even thinking about. Specifically, when it comes to getting your photo made.Maybe it's true. Maybe you have put on more weight than you would like to admit. But don't miss important parts of your life because of it! A lot of people get a little uncomfortable in front of the c…

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Mary Fisk-Taylor Loves Printed Photography - And You Should, Too


PRINT The Movement is an awareness campaign that helps consumers see the value in showcasing and preserving their lives or their families' lives with high-quality prints, albums, and all types of displays from professional photographers and photographic suppliers.In this video, photographer Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API, shares why she loves to provide printed photography products to her clients. Learn more an…

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How In-Person Sales Can Save a Studio


Kate Mitchem, Rachael Boer, and Gaby Chung share a common story: They photographed their own families as amateurs, then grew into professionals by working at improving their images. And yet these fledgling entrepreneurs all languished in the purgatory of low rates and sub-par profitability. The turning point for all three photographers came with the introduction of in-person sales and strategic pricing. Their stories are simila…

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In-Person Sales…or How to Increase Your Profitability


Selling a final product is what sets professional photographers like you apart from the shoot-and-burn amateurs or the low-price-ballers. In fact, Professional Photographer magazine recently released a case study on this topic.Case Study: In-Person Sales and Print Products Saved These Studios, by Jeff Kent. Read the story to find out how three different photographers embraced the challenge of and, in the end, the profitability of im…

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Watch the Video: The Value of Print


You may have noticed a few updates to the Print Movement website. We've made a few improvements, added some new visuals, and made it easier to view on mobile. The one thing that may stand out though, is a BRAND NEW PRINT MOVEMENT VIDEO.

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PRINT. Join The Movement


There's nothing like flipping through the pages of your wedding album with the family and having a good laugh, or looking up at that picture on the wall that reminds you one of your proudest but craziest moments. That's why we need to PRINT..,

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One Area Photographers Need To Focus On To Make More Money


First, let's define exactly what brand means. According to Wikipedia, “A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.” Simply put, it's the 'je ne sais quoi' that consumers perceive about you and your business and make them turn to you before your competitors.Since that 'je ne sais quoi' is by definition, undefinable, you'll need to…

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Videos That Will Help You Get More PRINT Sales


You can't just get out of bed in the morning, decide you're going to sell prints, and then become a millionaire. (If you have done that, send us a message; we have some questions!) For the rest of us, we could use some tools to help us learn how to sell more prints, as well as educate our clients; so they are the ones asking for these products. And these days, video is king…

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Foster a Business that Promotes Print


With the Print Movement on the rise, now is a better time than ever to follow the business model laid out by Suzanne Deaton. After being a registered nurse for 11 years, Suzanne found her true passion in photography on a whim. She joined PPA, took advantage of educational opportunities, and decided to pride her business on producing tangible products that clients can appreciate as art…

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Sue Bryce Helps you with In-Person Selling!


Looking for inspiration? PhotoVision is your one-stop shop for everything you're looking for and more!This great resource provides an all-access, behind-the-scenes look at the techniques used by some of the biggest-named professionals in the world of photography. These videos cover a wide range of best practices to inspire every element of your business. The best part about PhotoVision is that it's free to PPA members!The latest edi…

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5 Marketing Mistakes to Avoid


Marketing is a complicated part of running your business, but you shouldn't stress about it. Despite having several elements and sub-elements, there are easy ways to simplify your marketing plan, and make it a successful addition to your business. When applied effectively, marketing presents significant added value and insights, but without strategy it can sabotage your business. To avoid the mayhem of a failed marketing plan, make ...

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PRINT. The Photographer’s Movement in Action


In the past, several industry leaders came together to discuss the future of photography and the art of printing. Over the years we have seen a decline in the amount of printed works, and we've seen the effect it has on homes around the world. Every day someone loses all their cherished memories due to a lost phone, a digital collapse, or worse. The partners that instigated the initiative behind the PRINT movement came together…

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The ONE Thing You Need to Do to Increase Photography Sales


Welcome to the Shoot & Burn Era. These days more and more clients ask for digital images, and don't even think to ask about prints. That's where you come in. One of the things that sets the professional photographer apart from the amateur is the knowledge and respect for printed images as an art form. It's the photographer's responsibility to show clients the beauty in print, and why they are necessary for their lives.

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Use These Resources to Emphasize the Importance of the Print Movement


PRINT. The Movement is an awareness campaign that helps consumers see the value in showcasing and preserving their lives or their families' lives with high-quality prints, albums, and all types of displays from professional photographers and photographic suppliers.As a professional photographer, it is to your benefit to get involved and spread the world about the movement to your clients and peers!

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Help Spread the Word! Join the PRINT Movement!


Did you know that an alarming 53% of consumers haven't printed a photo in more than 12 months, 70% don't have photo albums, and 42% no longer print photos at all? Forgotten photos often sit on various digital devices, rarely to be looked at again. These same devices are sure to be outdated and replaced in just a few short years, meaning those photos could be lost forever…

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New Tools to Help with Your Photography Business Branding!


Are you looking for additional tools to help brand your photography business? There's a new exclusive marketing resource for PPA members. Check out the new postcards, which can be found under See The Difference©'s “Custom Brochures.” Many clients can appreciate the quality that comes from hiring a professional, but do they always see or understand it? These postcards can help to get the point across. PPA members submitted their i…

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Marketing 101 for Photographers


As photographers, your specialty is beautiful imagery. Your time and energy is spent with your clients. Your focus is the final product. Unfortunately, none of that matters if you don't have the clients lined up in the first place. So, how do you track down the people out there who are looking for a photographer, and how do you get them to choose you? Marketing. Here's a brief rundown on the basics. Target Audience Are you a wedding photographe…

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Photography Industry Leaders Ban Together with a Clear Message to Peers and Consumers: PRINT


It is estimated that professional photographers take approximately 4,160 digital photos a month just for business. And thanks to the enhanced capabilities of cellphone cameras,  amateur photographers will took approximately another 3,650 photos per year per person in 2017.

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FREE Customizable Print Brochures


The Print Movement is all about encouraging photographers to add value to their business by showcasing their print art. In a time when everyone can take a picture on their phones and technological growth is rapid, it's important to share the value of professionally-printed photography with clients. Digital files can easily be misplaced or destroyed, leaving memories lost forever.

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Find Your Print Photography Resources Here!


If you weren't sure how to present print art to your clients, then we have a few items that will help you…and your sales.Head to our new Resources page on the Print.The Movement website, and you'll find a few things…

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Dramatic Increase in Digital Photos Taken Points to Greater Need to Preserve and Print


There's an old joke about how a single roll of film - holding just 36 images - if used correctly, could capture an entire childhood from first grade through college graduation. Years ago, rolls of film were perceived as expensive, precious and not to be wasted on frivolous shots. But with digital photos becoming the new norm, both amateur and professional photographers alike, are taking thousands of additional photos to capture the moment…

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Imaging USA Video: Learn about PRINT. The Movement pt 2


Learn how to use PRINTS to boost your studio's success! You can find exclusive videos from Imaging USA 2016 for your dose of motivation. Check out the video recording of this Imaging USA program in its entirety here! PRINT. The Movement: Success Secrets of a Six Figure Studio Class taught at Imaging USA 2016 in Atlanta by Allison Tyler Jones, CPP.

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Imaging USA Video: Learn about PRINT. The Movement


If you've never seen or heard the great Tim Walden speak, you are in for a huge (and inspiring) treat! In the next few days, you will find several videos from Imaging USA 2016 for your daily dose of motivation. Check out the first video recording of this Imaging USA program in its entirety here! PRINT. The Movement: Being A Print Artist class taught at Imaging USA 2016.

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Printing Lifelong Memories


A survey conducted by PPA revealed that 67% of respondents store their photos on their phone or computer. In this digital age, there are still great risks that come with not producing tangible prints. Most people will think: “I saved them on my hard drive!” True, but what if your computer crashes, or maybe there is power surge and you forget to save your images in the process?

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