Focus on Value

PRINT. The Movement is an awareness campaign that helps consumers see the value in showcasing and preserving their lives or their families’ lives with high-quality prints, albums, and all types of displays from professional photographers and photographic suppliers.

Reality Check

42% of people between the ages of 30 and 44 will likely look back and wonder where photos of their childhood, holiday get-togethers, relatives and friends have gone decades from now? Why? They no longer print photographs or create photo albums. In fact, 67% store their photos solely on a computer or phone1.

1 2015 nationwide survey conducted by Professional Photographers of America (PPA)

©McClanahan Studio

The Opportunity

This movement is not just for consumers. PRINT also helps everyone who makes their living creating and selling printed photos and accessories. Professional photographers will learn how to sell prints, price them and upsell the benefits of offering professionally printed works. Participants will have access to marketing tools to help educate their own customers on the value of preserving their family’s history with high-quality prints and display products.


People are taking photos more than ever, but the end product? They are nearly all digital and very few end up as tangible prints. That’s why PRINT. The Movement was created.

Join the Movement

©Ace Photography